Monopoly-Here & Now

Monopoly-Here & Now

Role

Senior UI/UX Designer

Client

HASBRO

Year

2017

Hasbro partnered with Fuel Industries to bring Monopoly Here & Now: World Edition into the digital space. The experience let players use their smartphones and tablets as controllers while playing on a larger screen via Google Chromecast. My role was to translate the well-known Monopoly experience into a responsive digital interface, maintaining the original brand's personality while creating a clear, intuitive experience across multiple devices and screen sizes.

Illustration of woman
Illustration of woman

Approach

The design approach focused on bringing Monopoly’s visual language into a modern, screen-based experience without losing what makes the game instantly recognizable.

I developed key interface screens and UI elements to support different stages of gameplay, while considering how information and interactions would translate across screen sizes. The interface needed to feel cohesive whether players interacted on a mobile device or viewed the game on a larger screen.

detail shot of illustration and brand colours
Illustration preview on laptop
concep sketches of women
closeup of woman illustration
screenshot of illustration on refinery2 website

Deliverables

  • UI/UX Design

  • User Flows

  • Wireframing

  • Icon Design