Get UP

Get UP

Role

Illustrator | Event Planner

Client

GET UP-SOLO ART SHOW

Year

2017

In 2017, after leaving my gig at Fuel Industries, I knew I wanted to do two things: start my freelance business, and host my first art show. It had been a lifelong dream of mine, and that year, I finally had the time to chase it. With a spark lit under me, I found a concept close to my heart: the resilience of the human spirit and our ability to get back up, time and time again, despite whatever life throws our way.

Illustration of woman
Illustration of woman

Approach

That summer, I took ink to paper. The result was a series of black-and-white illustrations in India ink, exploring the isolation we feel in our darkest moments: the rumination, the self-talk, the quiet effort it takes to keep moving forward.

Once half the series was done, I gathered all the gusto I could muster, hopped on the bus, and walked down Bank Street in Ottawa, popping into every restaurant and store I thought might host an art show. Lots of no's, a few maybes, and finally, a yes from the owners of Makita Kitchen Bar.

From there, it was all about getting people through the door. I created Facebook and Instagram ads to spread the word and build a little hype around the show, while getting prints ready to sell on the night.

And then it happened—a sold-out show, a room filled with some of my favourite people, and every print sold.

It’s a night I still think about: a reminder that sometimes the smallest dreams are the ones worth going after.

Illustration preview on laptop
concep sketches of women
closeup of woman illustration
screenshot of illustration on refinery2 website

Deliverables

• Printed illustrations for sale

  • Social media ad campaign

  • Event branding

  • Event planning and execution