MCDONALDS : HAPPY STUDIO
Fuel was charged with designing and developing a platform for the McDonalds Europe Happy Studio website. I was brought onto Fuel to be part of the Mobile team, to expand the existing Happy Studio website, into a mobile experience. The Happy studio app, featured licensed characters and games which were included in Europe’s Happy meal boxes, allowing users to extend their experience from the table and onto their personal devices. The app featured everything from games, colouring activities, digital books as well as augment reality.
Art Director: Carl Durocher, Sylvie Ozipko | Design: Asma Inam & Samantha Brown